Content strategy: Define Your Goals

Content strategy starts with defining what you want to accomplish. Consider what your brand stands for, your marketing objectives, and the needs of your business. Be sure to get buy-in from all major stakeholders, because your biggest decisions will flow from your goal. A few goals that a content strategy Read more

What is Content Strategy?

Content strategy lays out the goals you want your content to achieve, what type of content is best suited to achieve those goals, and how you’re going to create, distribute, and measure the performance of it. Defining your content strategy brings focus and purpose to your efforts. A well-defined content Read more