Content strategy lays out the goals you want your content to achieve, what type of content is best suited to achieve those goals, and how you’re going to create, distribute, and measure the performance of it.
Defining your content strategy brings focus and purpose to your efforts. A well-defined content strategy provides a foundation that will help you make tactical decisions. Think of your content marketing as a highway. You’ve got to decide where it will go, lay down some pavement, and figure out how many lanes there will be. If you just start driving before you’ve thought out the road, you’ll use up a lot more gas – and you may not even get to your destination.